If you’re running a Shopify store or planning to launch one in 2025, you’re probably looking for ways to make your store better – faster, smarter, and more profitable. The good news? Shopify has thousands of apps that can help with everything from marketing and shipping to design and customer support.

But with so many options, which apps are really worth your time?

To make things easier, we’ve put together a list of the top Shopify apps every store should consider using in 2025. These tools are trusted by thousands of store owners around the world and can help you grow your business faster and smarter.


1. Klaviyo – For Email & SMS Marketing

If you want to connect with your customers through email or SMS, Klaviyo is a great choice. You can send welcome emails, abandoned cart reminders, and personalised messages – all automatically. It’s easy to use, and the results can be amazing when done right.

Why use it?

  • Increases repeat sales
  • Helps you stay in touch with customers
  • Great analytics and automation tools

2. Judge.me – For Product Reviews

Product reviews help build trust. If new visitors see good reviews from real people, they’re more likely to buy. Judge.me makes it simple for your customers to leave reviews with photos and ratings.

Why use it?

  • Boosts trust and social proof
  • Helps improve product pages
  • Sends automatic review requests

3. PageFly – For Building Custom Pages

Want to create a beautiful landing page, product page, or homepage without a developer? PageFly lets you do just that. It’s a drag-and-drop builder that gives you full control over your store’s design.

Why use it?

  • Easy to customise pages
  • No coding needed
  • Mobile-friendly design options

4. ReConvert – For Thank You Page Upsells

Once someone makes a purchase, the order confirmation page is a great place to offer another deal. ReConvert helps you do that. You can offer discounts, collect feedback, or show related products – all after the sale.

Why use it?

  • Increases average order value
  • Simple setup
  • Customisable thank you pages

5. Plug In SEO – For Better Search Rankings

If people can’t find your store on Google, you’re missing out. Plug In SEO checks your site and shows you what to fix to improve your search rankings. It’s great for beginners who don’t know much about SEO.

Why use it?

  • Helps you get more traffic
  • Easy-to-follow suggestions
  • Keeps your SEO on track

6. Shopify Inbox – For Live Chat

Customers often have questions before they buy. With Shopify Inbox, you can chat with them in real-time. It’s built by Shopify and connects easily with your store.

Why use it?

  • Improves customer support
  • Helps you close more sales
  • Works on desktop and mobile

Final Thoughts

Using the right apps can make a big difference in how your Shopify store performs. Whether you’re trying to improve your marketing, increase conversions, or make your store easier to use – these apps are a great place to start in 2025.

You don’t need to install them all at once. Start with what your store needs most and grow from there.

Need help choosing or setting up Shopify apps? Talk to the team at Effectus Digital – we help businesses build better online stores every day.